If 90% of home buyers use the internet at some point in
their search, the percentage who go to the Metairie listings has to be close to
the same ballpark. It’s hard to imagine anyone NOT wanting to take at least a
peek at the current listings. Even if they have already settled on a target
property, curiosity would send most of us to check out the way it’s described in
its Metairie listing.
When you begin your house-hunting project online, the
chances are you just scan the listings’ major features to narrow down the candidates,
leaving out the majority of the finer details until later. Some of that information
might turn out to be decisive—but most likely not until you’ve settled on the
major contenders, and possible already toured them in person.
What can be more important than you’d think might be the
descriptive language that describes the overall property: the ‘blurb’ that’s up
there at the top of Metairie listings. Just as a good salesman in any field strives
to present the most attractive facets of their product, a Metairie listing’s
descriptive paragraph can be as important as the glamour photo that accompanies
it.
In pursuit of facts that might support that idea, Zillow’s
writer Catherine Sherman took a look at some research that dissected the
language used in some 24,000 listings. They all resulted in sales—but some
brought higher sale prices than did others. Her summary of the findings is
pretty interesting:
Luxurious, Captivating, Impeccable (and Spotless)
were among the adjectives that appeared most often in listings that resulted in
above-average sale prices. That stands to reason: adjectives pointing to
higher-end features would be apt to set a superior tone.
Less obviously, some of the nouns that accompanied larger
price tags were Basketball, Pergola, and Granite. “Granite” will surprise no one who has been exposed to home
design over the past 20 or 20 years—granite counters are the default go-to
material that’s come to symbolize quality in kitchen décor. And pergolas are
landscaping plusses…
But…“Basketball”?
Apparently for lower-priced homes with listings that
mention ‘basketball,’ selling prices are 4.5% more than expected. You have to
suspect that the word gives some color to a run-of-the mill listing—yet I’d be
surprised if just setting up a hoop over the garage door made much of an impact.
When Author Sherman writes “Among lower-priced homes…an indoor basketball court
is a huge selling point,” I have to think, “DUH!”
How many Metairie listings for lower-priced homes have indoor basketball courts
(or bowling alleys or soccer stadiums, either)?
More practically, Upgraded
and Updated were listing words that
coincided with slightly higher sale numbers—at least in mid-priced homes. And Gentle was a surprising winner, too, as
in “gentle rolling hills.”
I think ‘gentle’ highlights the most important take-away
that I believe is relevant and true. Thoughtfully composed, accurate
descriptions are what give Metairie listings a working advantage over cookie-cutter
summaries—especially those weighed down by cliché-studded vocabularies. I work hard
to insure that my clients’ online presence stands out from the crowd. If you
plan to be listing a Metairie aproperty soon, I hope you will give me a call to
demonstrate what I mean!
The culture of our city has so much to offer... Love our city, New Orleans.
Questions about buying or selling a home?
Call Terez B. Harris
504.297.2619
View Homes For Sale in Metairie
View Homes For Sale in New Orleans
Call Terez B. Harris
504.297.2619
View Homes For Sale in Metairie
View Homes For Sale in New Orleans
Terez B. Harris
Terez Harris NOLA Realtor Group
Terez Harris NOLA Realtor Group
(504)297-2619
Terez B. Harris Terez Harris NOLA Realtor Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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