Inquiring
Minds Want to Know: When to Publish New Orleans Listings...
It is a good bet
that the first place the public will spot your house for sale will be the New
Orleans listings. If 90% of those who actually do buy a home go to the web
during their search (researchers at the National Association of Realtors® say so), they will
either go directly to the New Orleans listings or find them through a Realtor’s
site.
If you think
like an advertising director, you might wonder when, exactly, the best time
would be for your new listing’s premier? Is it in the dead of winter?
Springtime? Summer? And is there a perfect day of the month, or (come to think
of it) day of the week?
The NAR®
has weighed in with some concrete answers. Well, actually, not really answers per se—more like information to help satisfy
our curiosity. It turns out there really is no single best time for New Orleans
listings to debut, for a couple of reasons; nonetheless, in case you’re curious
(I was) about the findings, here they are:
The most popular
home listing debut in 2014 was Thursday, May 1, 2014. Second, April Fools’ Day.
April and May were sprinkled liberally through the Top 25; but June, and March
were all up there, too. But although the 20th was one of the top
days of the month for listings launches (as well as the 24th through
30th), the 1st, 2nd, and 3rd ranked
often enough to tilt the overall results toward early in the month.
As for the most
favored day of the week, there really wasn’t a clear winner—though there were
definitely a couple of losers. Saturday and Sunday were all but ignored as days
anyone first listed their homes, possibly because most real estate
professionals are out in the field most weekends. Launching listings is a job best
performed at an office desk.
Closings—the
days that home sales are signed and sealed—had the same unpopular pair of
days: weekend closings were predictably rare, as were Federal holidays. Two
strange exceptions did pop up last year: Sunday, November 30, and Sunday,
August 31. That has to be because of the natural inclination for people to pick
the end of a month when they need to come up with a deadline. Often enough, we
have to scramble to meet any deadline…if it happens to fall on a Sunday, too
bad!
But although we
have all this information about what the most common days to inaugurate a
listing or finalize a home’s sale, that really doesn’t answer what’s the best time to do either. After all, just
because more people pick similar dates, that doesn’t mean it is necessarily
advantageous. You might even argue that the best day to begin New Orleans listings
would be the least popular one, since your listing would be more likely to
stand out when it’s the newest. Lonely, but brave!
There is one
good answer to when is the best time to list your home: it’s whenever you’re
ready. There are plenty of prospective buyers at all times—and as has been
well-documented, a lot of them start looking in the dead of winter, when
outdoors activities are at a minimum. As for when is the best time to give me a
call? Anytime!
Terez B. Harris
Terez Harris NOLA Realtor Group
Terez Harris NOLA Realtor Group
(504)297-2619
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(multiple listing service)
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Terez B. Harris Terez Harris NOLA Realtor Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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