If you had to come up with a single characteristic
that the most effective Metairie and New Orleans home listings have in common,
there are several good candidates:
A
really well-crafted listing catches your eye with superior photography, for sure. But that’s not possible with every property.
Good photographers know how to select the best angles, use light effectively, and
eliminate distracting details (or at least downplay them). But since all homes
aren’t equally photogenic, there are built-in limits to how even the most
skillful listing creator can count on visuals to make a listing stand out.
Careful attention
to detail is common in superior listings. The best Metairie and New Orleans
listings don’t skimp on the details, or on brief adjectives that further enhance
them—especially when they serve to differentiate a home from the pack. You can
test this for yourself by scanning through some of today’s listings in Metairie
and New Orleans. The best ones often have one or two relatively insignificant
details that give a property character; that make it memorable. “Spacious walk-in
closet” may not be nearly as important as “completely remodeled kitchen,” but
for a certain number of prospective buyers, that can turn out to be the one
detail that strikes a responsive chord (and creates a mental note to check this one out!).
Descriptions that employ proven advertising principles
almost always make superior Metairie and New Orleans listings.
One standby: arouse curiosity
(headline writers are experts at this). An example might be “Brick barbecue
center.” ‘What the heck is that?’ prospective
buyers will ask themselves. Even if outdoor cooking isn’t even on their list of
priorities, they might not be able to resist scheduling a home tour to find out…and
sometimes a buyer is created!
But if I had to pick the one single
characteristic most likely to be found in truly effective local listings, it
would be this: The best Metairie and New Orleans listings in some way tell a story—add character to the cold facts.
They stand out from other listings by engaging more of the reader’s imagination
than others which are merely an illustrated bunch of data.
The ‘story’ may be a phrase that hints at a
property’s interesting past: its historical origin or that of the neighborhood;
a prominent previous owner; or an unusual construction history. For a
fixer-upper, the story might be an expansive invitation to imagine how a
creative Do-It-Yourselfer will be able to transform the property. For a luxury listing,
the story might be an appeal to experience the full array of lavish trappings
as the suitable reward for the accomplishments of a lifetime. The story may be fleshed
out or merely hinted at by a well-worded phrase—but when listings contain the
elements of a story, they add memorability.
Creating a stand-out listing is only one of the
many elements that go into a successful Metairie or New Orleans home-selling campaign.
I hope you will give me a call when it comes time to get your own home into the
hands of a new owner!
Questions about buying or selling a home?
Call Terez B. Harris
504.297.2619
View Homes For Sale in Metairie
View Homes For Sale in New Orleans
Terez B. Harris
Terez Harris NOLA Realtor Group
Terez Harris NOLA Realtor Group
(504)297-2619
www.TerezHarris.com
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
Terez B. Harris Terez Harris NOLA Realtor Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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