If you are preparing to sell your property in Metairie and
New Orleans this fall, it’s worth
considering what the marketing angle will be: how to characterize it most accurately—and
appealingly. It starts with the choice of wording for your home’s property
type, which will set up prospective buyers’ expectations before they come upon the
more detailed description.
Cottage or
Bungalow This property description instantly conjures up images
of a small, cozy, picturesque Metairie and New Orleans property. Buyers attracted
to a cottage are likely to appreciate features that indicate economy and
efficiency. The marketing message can emphasize practicality and the charms of
a compact, tidy, easily maintained living space.
Penthouse
This type of condo or co-op once indicated position on the upper floor of a tall
building, usually set back from the outer walls—but today, any top floor unit can
be considered a penthouse. Buyers attracted to penthouse living are
luxury-minded: in the market for the best of the best. Marketing materials
should emphasize luxury additions and upscale neighborhood features: everything
that sets the property above the crowd. If your penthouse has a great view, it
might be appropriate to consider hosting a twilight open house (cocktails
optional!).
Condo
Condos can be smaller and less expensive than single-family homes, though
depending on location, finish and amenities, today that’s not always the case. With
the lion’s share of maintenance taken care of by the monthly condo fees, this
type of property can be marketed to appeal to first-time buyers; to homeowners who
are downsizing; to those with multiple residences; or to anyone who’s simply had it with yard work! One of the main
advantages of condo living is also its strongest selling point: convenience.
Cabin
A property in town that fits the “cabin” description should be in large part rustic
and suited to relaxed, informal living. Its marketing can be geared to buyers looking
for a Metairie or New Orleans property without many of the bells and whistles expected
in other kinds of single family dwellings. A cabin can actually have luxurious
features–if so, the key will be presenting them without overplaying the home’s true
atmosphere.
Townhome
A typical Metairie or New Orleans townhome incorporates more square footage of
living space than does a condo. It tends to appeal to budget-conscious prospects
who desire for independence falls midway between single family dwelling and condo.
Townhomes can really appeal to a wide variety of buyers in different life
stages, so a more neutral lifestyle message is usually appropriate…townhomes
can be just as attractive to a single empty nester as to a newly married couple
expecting their first baby.
Estate All by
itself, the word “estate” summonses mental images of the Gilded Age—or Jay
Gatsby’s layout. While not every estate looks like the late John Denver’s
$10.75 million spread (it just listed in Aspen this month), Metairie and New
Orleans does have its share of luxury listings. If you will be marketing your
Metairie and New Orleans property as an estate, do plan to wow your buyers—they’re
likely to expect it. Staging, well-designed high-end marketing, catered open
houses and discreet private showings can all be part of a successful estate marketing
campaign.
Whether your home falls into one of these categories or
not, my job as your agent is to figure out how to most attractively market and
pitch the property. If you’re looking for an agent to devise the plan that sells
your Metairie and New Orleans property for top dollar, contact me today for a
complimentary consultation.
Terez B. Harris
Terez Harris NOLA Real Estate Group
Terez Harris NOLA Real Estate Group
(504)297-2619
www.TerezHarris.com
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
Terez B. Harris Terez Harris NOLA Real Estate Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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