The Orleans Parish
economy, like all others, is largely dependent upon consumers doing what
consumers are supposed to do: buy! Why they make their decision to behave or
not is every bit as complicated as you would suppose. It’s the product of how
their own careers are faring; how the greater economy (and the economy in
Orleans Parish) are doing; even how the world economy is behaving—or seems
likely to behave anytime soon.
In all of this, the hard facts about how the economy is
actually doing are not just backward-looking, they’re also slow to arrive.
Worse yet to those who think numbers should mean something definite, the
numbers are frequently recalculated later. The latest ‘jobs’ numbers or the
‘housing starts’ numbers, when they are announced, are often accompanied by a
statement that the previous quarters number has been “revised to” x. If you are a local business person who
makes projections based on the best information available, that wouldn’t be the
new number—it would be the previous, now revised number: very old information.
There is one way around this, though, and that’s
fortunate. Everybody has the same reliability and timeliness problems, yet have
to have some basis for making discretionary spending decisions. The usual
solution is to rely upon measurements not of the actual economy’s activity now
or in the past, but of what most people expect
that activity to be in the future.
Yes, that kind of measurement is ‘soft’—opinion, rather
than hard data. But if those expectations are widely publicized, they affect
what actually comes to pass. If consumers are bullish on the future, well, that’s
reassuring news! Orleans Parish businesses are encouraged to stock their
shelves. People are more likely to list their Orleans Parish homes for sale.
The local economy looks better and better! On the other hand, if consumers are
depressed about the future, caution will prevail. Businesses will hold off on
new hires and trim their inventories. You can’t be too careful, after all. To
some degree, consumer expectations often become self-fulfilling prophesies.
That’s why December’s latest consumer
confidence reports are the best news for the future of the economy we’ve heard
for some time. Last week, Reuters ran
the headline, “U.S. Consumer Sentiment
at Eight-Year High”; the Business
Insider, “Consumer Confidence
Crushes Expectations.” Reuters attributed the burst of citizen
optimism to “improved prospects for jobs and wages, and on lower gasoline
prices…”
The University of Michigan co-sponsors the index upon
which the numbers are based, which showed December’s reading of consumer
sentiment at 93.8, “the highest reading since January 2007.” That was a full 4
points above the median that had been previously forecast by 70 economists. It
was also 5 points higher than the final reading for November.
If the Orleans Parish economy perks up as anticipated, area
real estate watchers should expect a noticeable uptick in activity—particularly
if mortgage interest rates stay low, and inflation remains a non-factor (the same
survey pegged consumer inflation expectations at 2.9%). If you are an Orleans
Parish homeowner or prospective buyer with an equally upbeat outlook, it’s good
reason to give me a call to discuss how your plans dovetail with a rebounding
market!
Happy Holidays
from
Terez Harris NOLA Realtor Group!
Questions about buying or selling a home?
Call Terez B. Harris
504.297.2619

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Terez B. Harris
Terez Harris NOLA Realtor Group
Terez Harris NOLA Realtor Group
(504)297-2619
www.TerezHarris.com
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
Terez B. Harris Terez Harris NOLA Realtor Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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