A newly-updated NAR survey confirms that 51% of agents
with smartphones use iPhones. This fact is hardly startling, since these phones
have been such a boon to the real estate business. Today’s agent can use apps
to quickly scan and electronically sign documents, instantly get property
details for clients, access key boxes—it’s almost hard to remember how we got
along before!
But what about the 9% of homeowners who choose to go the
FSBO (For Sale by Owner) route? As
many a do-it-yourself home seller has learned, just planting a sign in the
front yard does not constitute much of a marketing campaign. For those who will
be selling an area home this fall, creating a virtual tour is an
all-but-indispensable way to take advantage of all an iPhone has to offer. For
anyone who would like to shoot a virtual tour as a market aid, here’s the lay
of the land:
- A
Metairie or New Orleans virtual tour doesn’t need to be an all-out professional
Hollywood production. You can keep matters as simple as possible using
nothing more than your iPhone’s camera.
- More
ambitious self-producers can invest in devices like the GoPano. This
attaches to your phone: its curved mirror collects light and streams it
into the camera as you walk. The free app converts the image into a moving
scene which allows viewers to pan in any direction.
- If
your Metairie or New Orleans virtual tour will be assembled without any add-on
equipment, it’s still possible to meld your photos into panoramas using
one of the many apps devised for that purpose. Just make sure the results
meet your quality standards—not all apps are created equal.
- Follow
the conventional tips for video shooting: in motion, walk slowly, keeping
the iPhone as steady as possible. For stills, an iPhone tripod is a
valuable addition. Not only does it prevent hand motion blurring; it also
allows you to rotate the camera for a 360-degree view.
- Free
or low-cost apps allow you to assemble your virtual tour from stills and
video. Search for “real estate
virtual tours” in the app store for a comprehensive list. Look for
apps that have high ratings—especially those that score well on the ‘user-friendly’
scale. You can also find services through the app store that will take
your uploaded images and create the tour for you.
- After
you have made your Metairie or New Orleans virtual tour, if at all
possible, preview the result on an iPhone, iPad, PC, and an Android device. It’s an unfortunate fact that a virtual
tour that plays well on one device does not necessarily display the same
way on the others. If you used an app to create panoramas, you should
definitely watch it on a PC before releasing it to be sure the image
quality is adequate on a larger screen.
Virtual
tours in Metairie and New Orleans listings are just one part of an effective
Metairie or New Orleans real estate marketing effort. Of course, the easiest
way to have a professional-looking production is to forget about FSBO
altogether and just call me! After all, it’s my full-time job to create and assemble
a comprehensive marketing plan that gets your home sold for top dollar.
View Homes For Sale in New Orleans
Terez B. Harris
Terez Harris NOLA Real Estate Group
Terez Harris NOLA Real Estate Group
(504)297-2619
www.TerezHarris.com
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
Terez B. Harris Terez Harris NOLA Real Estate Group 504-297-2619 www.TerezHarris.com
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers and agents licensed in the state of Louisiana.
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