A crucial part of selling your New Orleans or Metairie home
comes right at the outset—when you set your asking price. It boils down to a
decision to go high (the I-love-this-place-and-gotta-have-it-no-matter-what
price); or low, with a number that is just under neighborhood comparables (the I’d-better-snap-this-up-before-someone-else-does
price).
Success in selling your home quickly is commonly understood
to correspond with the lower price strategy, it’s true. But are there ever
reasons why you would want to set a price that’s significantly higher than your
neighborhood usually commands? Is there EVER a right time?
Although the common wisdom for selling your home is a
pretty firm ‘NEVER!’—but there might be some possible exceptions. When might it
be reasonable to ‘test the market’? Here are a few:
No true comparables. If you have a New Orleans or Metairie home
that’s verifiably one of a kind in the area, comparisons based on size, number
of bedrooms and baths might be misleading. In such a case, it’s important that
the differences be blatant—obvious to everyone—because banks and other lenders
are likely to need considerable persuading, “Comps” are easy to justify, which
is why they are the usual reference points that make loan officers comfortable.
But keep in mind that it’s an absolute ‘must’ for selling your home with a
higher-than-comparable listing price: it’s got to be a gem!
Uniqueness. Selling your New Orleans or Metairie home at an
elevated may be justified when it offers features that aren’t duplicated
anywhere else in the area. This can be the case when the location is unique, as
when the views from the living room are breathtaking, or a long driveway or
dense plantings offer seclusion in an otherwise crowded neighborhood. To
warrant the elevated price tag, those unique features should be easily
describable in marketing materials.
No need to sell. If demand for properties in your area is
intense—but you have no urgent need for selling your home right now, you might
decide to list at a price that would warrant a move for financial reasons. This
is the weakest reason to price high: it usually ends in wasted effort without
much to show for it.
The list of reasons why overpricing is usually a terrible
idea would include showings lost, appraisals that come in at lower than sale
price, offers from prospective buyers discouraged, etc. The fact is, when it
comes to selling your home, you’re probably looking for a speedy sale at a fair
price.
If you are going to be selling your own New Orleans or
Metairie property this fall, give me a call.
We can go over how your property is likely to fare in today’s market—and draw
up a selling plan that will meet your goals!
Terez Harris NOLA Real Estate Group
(504)297-2619
www.TerezHarris.com
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
TerezHarris@kw.com
Search the MLS!
(multiple listing service)
Search Terez's Active Listings!
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers licensed in the state of Louisiana.
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