Bears hibernate. Geese fly south. And Metairie home buyers become different people in the winter. During spring and summer months, the
competition, speed and market saturation can make selling a home in Metairie an
intense experience (in extremes, almost like speed dating!) When the selling
season heats up, buyers can come flying through open houses in a veritable
revolving door of showings. In the winter, selling a Metairie home is a far
more intimate exercise. To make the most of the next few months, it’s useful to
recognize some of the hallmarks:
1. Buyers: They Expect a Deal
For whatever reason—blame HGTV or the rumor mill—many
buyers have come to believe that in the winter and early spring months,
there’ll be deals aplenty. To handle that mindset, it’s useful to remember that
“deals” for selling a home aren’t limited to rock-bottom pricing. Consider how
you might otherwise sweeten a deal. And before that, be sure your listing
information captures the value shoppers’ imaginations.
2. Inventory: Scarce
Buyers may be expecting that deal, but in reality, with
fewer houses on the market, there may actually be more buyer competition for
the gems that are there. If you are selling a home that’s highly desirable,
don’t miss any opportunity to make it stand out from the crowd. With few homes
out there, yours may line up to be by far the most appealing listing.
3. Weather: a Fact of Life
Scheduling your open house on what turns out to be a
miserable day may be unavoidable. Make the most of it by warming up the house.
A cozy, warm home (think fireplace, hot apple cider, oven-fresh baked goods)
will make it easy for prospective buyers to feel right at home in front of
their future fireplace. And remember that buyers are shopping online
first—never more than in bad weather—so include pictures compelling enough to
drag buyers out into the cold.
Selling a home in Metairie any time of year rewards an artful, studied
approach. Adjusting your tactics to make potential buyers feel like they are
getting a deal and finding a gem is a
winning game plan. If you have been looking for a marketing plan to get your
home S-O-L-D this winter, give me a call today to put a plan into action!
Terez Harris NOLA Real Estate Group
(504)297-2619
Keller Williams Realty New Orleans 8601 Leake Ave. New Orleans, LA 70118 504-862-0100
Each office independently owned and operated. All brokers licensed in the state of Louisiana.
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